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How to manage your customers?
How to manage your customers?
Anjana avatar
Written by Anjana
Updated over a week ago

Who are your customers?

Customers are individuals who use and enjoy your content. They are the viewers who engage with your shows, movies, and programs. Ensuring they have a seamless and satisfying experience is crucial for the success of your streaming business.


What is customer management?

Customer management is about understanding their requirements and responding to them effectively.

πŸ“Œ Why is customer management important?

The success of your streaming service depends on the effectiveness of your customer management system. This system should cover various aspects, from getting customers on board to keeping them engaged and ensuring they continue using your service.

It should help customers easily join your platform, provide them with an engaging experience, and ultimately make sure they stay loyal to your service.

Remember, it's all about creating a seamless journey for your viewers, from the moment they discover your streaming service to becoming loyal, long-term customers.

What is customer acquisition?

Customer acquisition is the process of attracting and bringing in new viewers or subscribers to your platform. It's about getting people who might be interested in your content to actually sign up and start using your service.

What is customer engagement?

Customer engagement is the level of interaction, involvement, and connection you establish with your viewers. It's not just about having them as passive viewers but making them actively participate and build a relationship with your platform.

What is customer retention?

Customer retention is the ability to keep your existing viewers engaged and subscribed over an extended period of time. It's not just about acquiring new customers, but also about ensuring that those who have already subscribed continue to find value in your platform and choose to stay.

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