Spoil your viewers with choice! This way you could always be their favorite streaming service.
Your subscription could be affordable to your viewers but there might be some who are looking out for offers and coupons or any other form of discounts simply because your package is out of their budget. How to acquire them? Simple. Just create a slightly lower-cost plan supported by ads.
You can simply earn the difference (maybe even more) through ads. Moreover, you have a presence on more screens and capture more eyeballs
How to combine ads with SVOD
Here is a simple example of how you can do it
Offer legacy content that is also available elsewhere to view or download freely can be made available freely (supported by ads - AVOD)
Create multiple subscription bundles (based on language, genre) or one bundle for your entire library
Create two pricing models for the created bundle. One slightly higher price but without any ads. Another priced slightly lower - but supported by ads.
📚 Suggested Read: Creating hybrid plans - SVOD + TVOD
Creating a Subscription Plan With Ads
From the Monetization section of the left menu, select SVOD and Manage SVOD Plans
Click on the Plus + button
Fill in the name and select its type (Normal, Trial, or Free) from the dropdown
Click on Add New button
Click on the plus icon and fill in details for the plan
Head to the Enable Ads section
Selecting Yes - The subscribers of this plan will see ads
Selecting No - The subscribers of this plan will not see any ads
Hit the Save button
How to Enable Ads on Existing Subscription Plans
From the Monetization section of the left menu, select SVOD and Manage SVOD Plans
Click on the Target option under the respective plan
Head down to the Enable Ad section
Selecting Yes - The subscribers of this plan will see ads
Selecting No - The subscribers of this plan will not see any ads
Hit the Save button to apply the choices to the plan.
What’s next?
1. Learn more about creating TVOD plans
2. Learn more about creating SVOD plans