Skip to main content
Email Marketing

Stay in touch with your audience by sending them emails on content updates and offers

Anjana avatar
Written by Anjana
Updated yesterday

You can compose emails that need to be sent automatically to your users when certain events occur, such as new users registering, plan subscriptions, renewal reminders, and failed payments.

How to create email triggers

  • From the Marketing section of the left menu, select Manage Email Triggers

  • Click on the Create button on the top right or the Edit button under the respective trigger

  • Select the Trigger Type

    • Registration Success

    • Trial Subscription Confirmation

    • Welcome New Subscriber

    • Upcoming Subscription Renewal - monthly

    • Upcoming Subscription Renewal - annual

    • Subscription Payment Failed

    • Cancelled Subscription Confirmation

    • Transaction Success

    • Gift Card Purchase

    • Upgrade Subscription

    • Retention - Offer Clamied

    • Retention - Offer Claim

    • Abandonment Initialization

    • Abandonment Follow Up - 1

    • Abandonment Follow Up - 2

    • Gift Card Receiver

    • Downgrade Subscription

    • Refund Request - Success

    • Registered User Subscription Conversion Initialization

    • Registered User Subscription Conversion Follow-Up - 1

    • Registered User Subscription Conversion Follow-Up - 2

  • You can use the default subject and message or modify them

  • You can personalize the email using Placeholders

Here are some of the placeholders that can be added to your emails

Function

Variable

Full Name

{{full_name}}

Display Name

{{display_name}}

Email

{{email}}

Phone

{{phone}}

Plan Name

{{plan_name}}

Plan Start Date

{{plan_start_date}}

plan end date

{{plan_end_date}}

Plan duration

{{plan_duration}}

Plan currency

{{plan_currency}}

Gift card price

{{gift_card_price}}

Gift card code

{{gift_card_code}}

Plan Amount

{{plan_amount}}

Next charge amount

{{next_charge_amount}}

Next charge date

{{next_charge_date}}

Renewal

{{renewal_date}}

trial start date

{{trial_start_date}}

trial end date

{{trial_end_date}}

  • Action button Text and URL denote the CTA (Call To Action) text and landing page

  • Schedule Interval denotes the email frequency

  • Email Limit denotes the maximum number of emails that will be sent
    For instance, If I select Monthly and 2. The email will be sent twice a month.

  • Subscription Email Delay: This field is available only in the Registered User Subscription Conversion Initialization flow

  • The emails will be sent only if the Status is Active. The email will not be sent otherwise

Click on the Submit button to trigger the emails on the selected scenarios

Did this answer your question?