Understanding your revenue is the most important factor in determining the profitability of your video business.
Streaming monetization is based on 3 basic models
AVOD (Advertising-based Video on Demand)
SVOD (Subscription Video on Demand)
TVOD (Transactional Video on Demand)
You can combine the monetization models to maximize your profits
AVOD Summary
To understand the revenue generated from ads, you need a clear picture of the ad views.
You must be able to analyze the ad views for different time periods.
Also, the ability to analyze ad revenue based on content partners (if you work with partners) would save you a lot of time.
This exactly is the purpose of the AVOD Summary
Select Analytics and then select Monetization from the Left Menu
Click on AVOD Summary – to see your report
Slice the report based on date ranges with the help of From Date and To Date filter options on the right
The Filter Type filter lets you view the data for Content Partners and Publishers
SVOD Summary
To understand an SVOD model, you need to have tabs on multiple dimensions such as Trial Users, Subscribed Users, and Cancelled Users.
Also, an overview of how many users are currently subscribed to each of your plans will let you estimate a cash flow.
This is the purpose of the SVOD Summary. To view the SVOD Summary
Select Analytics and then select Monetization from the Left Menu
Click on SVOD Summary
You can drill down each of the metrics displayed to have a detailed view of it.
Below the metrics, you could also see the total number of subscribers registered under each plan
Active Subscription Users
This metric denotes the number of users who are actively subscribed to your service. By clicking on the detailed view, you can see their names, contact information, plan subscribed, currency, renewal date, etc.
This data can be further sliced based on date ranges.Registered Users
This metric denotes the number of users who have registered for your service. By drilling through the metric you can see the contact information and trial period of the users.
You can use this information to remind your users about subscription renewals to your service.Subscribed User
The metric shows the total number of users subscribed during a time period. On drilling through the metric you could also see the Total Amount earned from subscriptions.
The data can be granularized based on Geography and EndpointsActive Trial Users
A complete overview of active trial users Their contact information, trial period, etc can be found hereTrial Users
An overview of active and inactive trial users. The data can be sliced based on date ranges.Canceled Users Trial
This metric gives you information about the trial users who have canceled your service. This equates to users who used the trial but did not convert to subscribers. A deep analysis of this section will let you know where not to spend your marketing and acquisition resources – giving you more scope to spend on areas that have a higher conversion.Canceled Users - Subscribed
This metric gives you the details of subscribers who have canceled your service. Asking users for a reason for cancellation is one of the best ways to improve your service.
💡 Pro tip: Each of these metrics can be viewed individually with the Export Subscription Report ( Analytics -> Monetization -> Export Subscription).
TVOD Summary
The TVOD Summary gives you an overview of all the pay-per-view purchases details. This report is one of the best ways to promote your new content and understand the performance of existing content.
This report gives the contact details and videos purchased by users. The report can be sliced based on videos, shows, geography, endpoints, or even at a user level.
Select Analytics and then select Monetization from the Left Menu
Click on TVOD Summary – to see your report
The filters can be applied using the dropdowns to the right of the report (date range, videos, shows, geographical, etc.,)
RO Summary
RO (Release Order) is like a purchase order for advertisement campaigns. It usually consists of details about the Time period of the campaign, details about click and click-through rates (CTR), and billing details.
Select Analytics and then select Monetization from the Left Menu
Click on RO Summary – to see your report
This report would help plan campaigns and pitch to new clients.
