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Checklist - before the launch
Checklist - before the launch
Anjana avatar
Written by Anjana
Updated over a week ago

1. Keyword Research

Make sure to add relevant tags to your videos and shows so that search engines can easily understand what your website and content are about.

2. Optimize Video/Show Titles and Descriptions:

Make sure that your page titles and descriptions are optimized with the keywords that you have identified. The description should be descriptive, and accurately reflect the content on the page. Also link to other internal pages on your descriptions

3. Interlinking:

Interlink your pages within the website to make it easier for search engines to crawl and index your content.

4. Optimize Page Titles and Descriptions:

It is important to ensure that your page titles and descriptions are optimized with relevant keywords.

5. Images (Thumbnails and Posters)

Make sure your images are of high quality.

Make sure you upload the assets in the aspect ratio required for the layout you have selected.

6. Branding - Logos, and other visual assets

Having a consistent brand image across your website and apps is important for several reasons.

It helps to establish brand recognition and makes it easier for users to identify and remember your brand. This can lead to increased trust and loyalty from your audience.

Also, a consistent brand image helps to create a cohesive user experience. When your brand is consistent across all channels, it creates a sense of professionalism and reliability. Users are more likely to engage with your content and interact with your brand when they feel that it is cohesive and trustworthy.

Moreover, a consistent brand image can help you stand out from your competitors. When your brand is consistent and easily recognizable, it helps you to differentiate yourself in a crowded marketplace. This can lead to increased brand awareness and a larger audience.

7. Google Site Verification

Google Site Verification is a process through which you can verify that you own your website or domain.

This verification is done by adding a small piece of code or a meta tag to your website's HTML code. Once the code or tag is added, Google will verify the ownership of your site and allow you to access various tools and features within the Google suite of services, such as Google Search Console, Google Analytics, and Google My Business.

πŸ‘‰ All you have to do is, share the meta tag and we will embed it to your site to let you use the features.

8. Google Analytics and Console

Additionally, it is important for us to have access to your Google Analytics and Google Search Console in order to effectively track your website's performance and implement further optimizations. This can be done after the launch

πŸ‘‰ We will require Editor access in your G4 analytics

πŸ‘‰ We will require full user access to your Google search console

  • Click Admin, and navigate to the desired account/property/view.

  • In the Account, Property, or View column (depending upon whether you want to add users at the account, property, or view level), click Access Management.

  • In the Account permissions list, click +, then click Add users.

  • Enter the email address for the user's Google Account.

  • Select Notify new users by email to send a message to the user.

  • Select the permissions you want. Learn more about permissions.

  • Click Add.

9. Firebase Account Setup

Firebase is a mobile and web application development platform that provides developers with various tools and services to build, manage and grow their apps. Firebase includes various features such as a real-time database, authentication, cloud storage, and hosting.

Firebase uses a unique API key to identify and authenticate the owner of the app. When you create a new Firebase project, you are provided with a unique API key that is specific to your project. This API key is used to authenticate all requests made to Firebase from your app, and it is used to identify you as the owner of the app.

Additionally, Firebase provides a number of authentication methods that you can use to authenticate users of your app. You will have to add our developer account as an admin so that we can use firebase tools for your app.

10. Facebook Pixel and Facebook Analytics

Facebook Pixel is a tool that helps you to measure the effectiveness of your advertising on Facebook by tracking user interactions on your website or mobile app. It allows you to collect data on user behavior such as page views, clicks, and conversions, and then use that data to optimize your advertising campaigns.

In order to use the Facebook Pixel, you will need to create a Facebook Ads account and set up a Pixel for your website or app. Once you have created your Pixel, you can then provide the Pixel ID to us so that we can install it on your website and apps.

It's important to note that using the Facebook Pixel requires compliance with Facebook's data and privacy policies, as it involves collecting user data. Make sure to familiarize yourself with these policies.

Facebook Analytics is a tool that helps you track user behavior on your mobile app. It provides insights into user demographics, user activity, and user retention. With Facebook Analytics, you can analyze user behavior across multiple devices and see how users interact with your app.

11. SNS and SES

SNS (Simple Notification Service) is a messaging service that allows you to send notifications or messages to a large number of users.

SES (Simple Email Service) is a cloud-based email service that enables you to send and receive emails using your own email addresses and domains. It allows you to send transactional emails, marketing campaigns, and other types of email notifications.

For example, if your website or app sends notifications to users, you may want to use SNS to send those notifications to a large number of subscribers.

Similarly, if your website or apps to send emails, you may want to use SES to send those emails using your own email addresses and domains.

All you need to do is share the necessary credentials or access keys to access these services.

12. Appstore Accesses

Provide us with access to your app store accounts so that we can create and manage the app listing, upload app builds, and submit the app for review.

  1. App Store Connect: This is Apple's platform for managing your app on the App Store. If you are publishing an iOS or Apple TV app on the App Store, you will need to provide us with access to App Store Connect

  2. Google Play Console: This is Google's platform for managing your app on the Play Store. If you are publishing an Android or Android TV app on the Play Store, you will need to provide us with access to Google Play Console.

  3. Amazon Developer Console: This is the platform for managing your app on the Amazon Appstore, which includes the FireTV app store.

  4. Roku Developer Dashboard: This is the platform for managing your app on the Roku Channel Store.

  5. LG Developer Portal: This is the platform for managing your LG Smart TV app

  6. Samsung Developer Program: This is the platform for managing your app on Samsung Smart TV.

13. Payment Gateway Setup

You will have to provide certain details of your payment gateway to enable us to set up or modify payment options. Here are the details that are typically required

  • API keys: Depending on your payment gateway, you may need to provide us with API keys to enable us to integrate your payment gateway with your website. API keys are unique identifiers that allow your website to communicate with your payment gateway and process payments.

  • Test account credentials: It's a good practice to create a test account or sandbox environment for your payment gateway that you can use to test transactions without affecting your live account. We always est with test account credentials before we enable payment options on your website.

Payment gateway settings: Your payment gateway may have specific settings that need to be configured in order to process payments correctly. You need to provide us with access to your payment gateway account so that we can configure these settings.

For in-app purchases, follow the guidelines in the respective app stores.

Reach our support team if you have more questions

14. Existing Sitemap (for Migrating Users only)

Providing your old sitemap to us while migration can help ensure a smoother transition and preserve your existing search engine rankings. Here is why

  1. Content inventory: Your old sitemap will give us a comprehensive list of all the pages on your existing website. This can be helpful for identifying any pages that need to be migrated to the new website.

  2. URL mapping: We may use your old sitemap to map the URLs of your old website to the URLs of your new website. This can help ensure that any links pointing to your old website will redirect to the corresponding pages on your new website, preserving your existing search engine rankings.

Note that the URLs on your new website will be different from the URLs on your old website, providing your old sitemap can still be a valuable resource for us to properly set up and optimize your site for search engines, and preserve your existing rankings and traffic.

15. User, Plan, and Content Migration (for Migrating Users only)

You will have to provide us with your user profile data and the plans associated with them

User accounts: By having access to your user data, we can ensure that your users are able to log in to the new website and access their account and plan information.

Subscription information: We will have to migrate your subscription data to the new website/apps to ensure that your users' subscription status is accurately reflected after migration.

Our support team will guide you through the process

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