Once a piece of content is created, creators often ask themselves "How do I present it to my audience?" Do I just give it all away or should we request the viewer's information in exchange for the content?
Streaming companies can play with the human desire to access content that is not available to everyone
It is well known that gates are powerful tools for lead generation. But, gating your content isn't always the best strategy for maximizing viewership.
However, Give it a shot.. gate educative content or content that can make your audience curious...
Gating a video
From the video library, select the Manage Video option to the right of the required video.
Head to the Video Subscription field, here select to who you want the video to be available.
AVOD - video will be available for everyone provided they sit through ads
Registered - videos will be available only to users who have registered themselves (💡best suited for lead generation)
SVOD - Available only for subscribed users
AVOD -SD + SVOD - HD - Video will be available to everyone in lower definition. But to watch the content in high definition the user has to be subscribed.
TVOD - Available for individual purchase (similar to pay and watch).
SVOD + TVOD - Content is available for subscribers, but non-subscribers can pay and watch the individual piece of content.
The same can be done at the show level as well.
Showcasing Gated Content
Firstly, you must let your audience know that you have gated content. Create ad banners within your site/apps to let people know that you have gated content
Then create a horizontal listing showcasing the content that you are gating to generate leads
While creating the horizontal listing, make sure you enable the User Specific Content option
By enabling this, you can make sure the content is showcased only to users who are in the same status as the Subscription status set for the video or show.
In the below screencapture, you will see the content becomes unavailable when the user is not signed in