An Award festival is an event at which awards, prizes, or other elements of recognition are distributed to people who have performed extraordinarily in their industry.
If you are streaming an award festival here are things you can do,
Adding information about the festival
You can add a description of the festival, this will help optimize your content for the search engines
for example,
The 94th Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences, honored the best films released between March 1 and December 31, 2021, and took place at the Dolby Theatre in Hollywood, Los Angeles, California, on March 27, 2022
You can add information about the festival in the Advanced Detail section
While entering the metadata of a video (during or after video upload), you will find a section called Advanced Detail
In the section fill in the description for the event at the Awards & Festival field
Once you have made all metadata changes, click on the Save Changes button
Adding information about the nominees and host
Adding nominee and host information is another great way to boost your search performance.
To add details of nominees and hosts, you must map the profiles of the nominees and host to the video, this can be done using the cast and crew option
Improve engagement
You can encourage engagement with features like live chat, where your audiences can guess who will be the winner, and so on.
You can also enable comments for your videos, this way your users can share their thoughts on your videos.
Your event is sure to be a great success if you implement these in a planned and organized manner.
A little bit of social media marketing could further boost viewership.
✨ Did you know that You can integrate your social handles with your Ventuno account to promote your content on Social media
Finally, send push notifications to users who are interested in an artist or genre when they are nominated for push notifications.
For example, Want to know if Jessica Chastain won the best actress award?
This could tempt your viewers to watch the video.
💡 Pro tip: If you have a movie in your library that has won an award you can make use of this section to add additional metadata
Example: If you have the movie The Shawshank Redemption in your library, you can add in ' Winner of American Society of Cinematographers Award Winner 1995.'
You can also add in that Roger Deakins was the cinematographer in the Cast and Crew Section
Wondering how all this can improve your user engagement??