When it comes to deciding how often to place mid-roll ads in your video content, there are a few things to keep in mind. The length of the video, the type of content, the audience, and your advertising goals can all play a role in determining the right frequency. Here are some general guidelines that might help you decide.
Length of video: For shorter videos, it's recommended to have fewer ad breaks. For example, a video that's less than 10 minutes may only need one mid-roll ad, while a longer video may have more.
Type of content: Consider the nature of the content and whether it's suitable for ads. For example, if the video is a tutorial or educational content, having too many ads may disrupt the viewing experience.
Audience: Consider the preferences of your audience. If they are highly engaged with the content, they may be more tolerant of ads. However, if the audience is more sensitive to interruptions, fewer ads may be needed.
Advertising goals: The frequency of ads can also depend on the advertising goals. If the primary goal is to maximize revenue, more ads may be needed. But if the goal is to build a loyal audience, fewer ads may be appropriate to avoid turning off viewers.
You want to make sure that your viewers are happy while still making money, so finding the right balance between ad frequency and user experience is key. If there are too many ads, it might turn off your viewers and they won't want to engage with your content anymore. On the other hand, if there aren't enough ads, you might not make as much revenue.
⚠️ Note: You need to create a Release Order before creating a campaign
How to place mid-roll ads every x minutes?
From the Monetization section of the left menu, select AVOD Video Ads and then select Manage Campaigns
Click on the Add New Campaign button
Select In-stream Ad Type as Midroll
Now select the Duration as Periodic Interval and then set Duration as X (lets say X= 4). Now an ad will be placed every 4 minutes
How to place an ad on the exact midpoint?
From the Monetization section of the left menu, select AVOD Video Ads and then select Manage Campaigns
Click on the Add New Campaign button
Select In-stream Ad Type as Midroll
Now select the Duration as Mid-point placement
If the video is 6 minutes long, the ad will be placed on the 3rd minute
How to place an ad on a specific point?
From the Monetization section of the left menu, select AVOD Video Ads and then select Manage Campaigns
Click on the Add New Campaign button
Select In-stream Ad Type as Midroll
Now select the Duration as Specific Point
Now fill in the specific minute you want