What is video advertising?
Video advertising is displaying advertisements either within your video content – commonly before, during, or after a video stream (referred as pre-roll, mid-roll, and post-roll) or as standalone advertisements.
In addition to video advertising, you can also monetize your content with - banner, native and interstitial ads
This article will help you set up ads within your video content.
What are the ads supported by Ventuno?
We support- video assets, VAST, VPAID, and programmatic tags.
Ventuno support CSAI across the web, mobile (iOS, Android), and TV (Apple TV, Android TV, ROKU, Fire TV, Samsung, & LG) using VAST tags and also support Google IMA ads (all platforms except ROKU as they don't support Google IMA).
For SSAI on linear live channels, we require VAST tags and we use AWS Media Tailor to stitch ads to our HLS streams.
Ventuno follows the waterfall model for running campaigns. You can create and manage multiple campaigns at the same time.
📚 Suggested Read: Learn about campaign priority and how to change it
Creating a video ad campaign
From the Monetization section of the left menu, select Manage Monetization > AVOD (Video Ads) > Manage Campaign.
Click Add New Campaign on the right side of the screen to create your campaign.
Select Ad type -> Pre-roll, Mid-roll, or Post-roll as per your requirement.
Enter Name of the campaign,
Select the Release Order (RO) you created for this campaign under Campaign RO.
🥁You need to create an RO before creating the campaign. Learn more about creating an RO.
In Ad Asset Type, map the type of asset or tag you have. We support VAST, VPAID, and Programmatic tags as well as an asset of the video(direct ad).
If you select the "Ad asset type" as Asset, make sure you have uploaded the asset to the platform under the Manage assets section.
Select the Asset you want from the list of uploaded assets under the asset section.
If you want to direct users to a new URL when they click on the ad, enter the URL in the Click-Through URL.
In Campaign Content-Type, decide whether you want to run the ad on On-demand content, live stream content, or both.
Under Secondary Information,> Is Skippable ad? choose if the ad can be skipped by users or not. If yes, add the duration at which the skip should appear under Ad Skip Offset.
Targeting Information is used for setting the targeting criteria for the ad
Geo-Target ads by countries (eg: US, UK, Canada)
State - Target ads by states (eg: Texas, California)
City - Target ads by cities (eg: New York, Las Vegas)
Category - Target ads by categories (eg: News, Entertainment)
Video Tags - Target ads by specific tags (eg: Joe Biden, Donald Trump). All videos that have these tags will run the ad
Video Duration - Target ads based on the duration of the videos (eg: From 30 minutes to 2 hrs 30 mins)
Time - Target ads by days and time (eg: run from 2 pm to 10 pm Monday to Friday)
User Frequency - Target ads by the number of times you want a user to see the ad (eg: 2 times per day)
Endpoints- Target ads by devices (eg: iOS, Amazon Fire TV)
Click Confirm to complete the process.
On the next page click Save Campaign to save the campaign. Click Edit Campaign to edit the campaign details.
You can also Pause/Start your campaign from this page.
What’s next?
1. Learn more about Creating a Release order.
2. Learn more about creating coupons.