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How to target different ad campaigns based on content duration?
How to target different ad campaigns based on content duration?
How to target different ad campaigns based on the duration of the content?
Anjana avatar
Written by Anjana
Updated over a week ago

If you want to target different ad campaigns based on content duration, there are a few things to consider. First, you'll need to identify the different content durations of your videos, and then decide which ads are most relevant for each duration.

Once you have this information, you can create ROs to target specific campaigns to specific content durations.

⚠️ Note: You need to create an RO before setting up a campaign.

Targeting ad campaigns based on content duration can help you provide a better user experience and increase engagement, while also maximizing your ad revenue.

How to campaign ads based on content duration?

  • From the Monetization section of the left menu, select AVOD Video Ads and then select Manage Campaigns

  • Click on the Add New Campaign button

  • Select In-stream Ad Type as Pre, mid or post-roll

  • Scroll down to the Targeting Information Section

  • Expand the Video Duration section

  • Fill in the form and to durations

  • In the below example, ads of this campaign will only be targeted on videos over six minutes and under 15 minutes

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