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How to track the performance of an ad campaign?
How to track the performance of an ad campaign?

Detailed analytics of how your campaign perform and helps you set the campaign priority.

S
Written by Selva Mani
Updated over a month ago

Campaign Analytics:

  • The AVOD Summary gives you an overview of how your campaigns are performing.

  • The RO Summary gives you are more detailed insights on each Release Order. This data can be sliced at various levels such as

    • Campaigns - based on individual campaigns

    • Locations - Based on Geo, State, and City

    • Category - Based on categories like fitness, entertainment, etc

    • Show - Based on video shows (in your library)

    • Engagement - Based on user interaction (clicks, pauses, mute)

    • Trend - based on date-wise views.

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