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How to track the performance of an ad campaign?

Detailed analytics of how your campaign perform and helps you set the campaign priority.

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Written by Selva Mani
Updated over 3 months ago

Campaign Analytics:

  • The AVOD Summary gives you an overview of how your campaigns are performing.

  • The RO Summary gives you are more detailed insights on each Release Order. This data can be sliced at various levels such as

    • Campaigns - based on individual campaigns

    • Locations - Based on Geo, State, and City

    • Category - Based on categories like fitness, entertainment, etc

    • Show - Based on video shows (in your library)

    • Engagement - Based on user interaction (clicks, pauses, mute)

    • Trend - based on date-wise views.

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