When you're trying to grow your app's user base, you need to offer coupons during festivals or to canceled users. You can, for instance, offer a 75% discount coupon to users who have recently canceled their SVOD subscriptions. Likewise, you can offer coupons to the first 100 people who subscribe to your new plans.

In the above scenarios, you can limit not only the number of users but also the number of coupons used per user. Setting coupon limits helps you in the following scenarios.

a) Prevent users from using the same coupon repeatedly.

b) Coupon expiry: By setting a limit on each coupon, you won't have to keep track of the expiration date every time. You can set a limit to how many people can use the coupon. When the coupon limit is exceeded, the coupon is no longer valid even before the expiration date.

The article explains how you can limit coupons in detail.

Limiting the coupon can be done in two places:

- While creating a coupon

- After creating a coupon.

While creating a coupon:

1. Follow the same steps for creating a coupon. Click here to learn more about creating a coupon.


2. Scroll down to the bottom of the page where you can find Maximum usage per user(marked as 1 in the above screenshot).

3. This option allows you to limit the number of times a coupon can be used by the same user. As an example, I set this value as 1, and the coupon can be used only once, not multiple times.

4. You may also set this number as you wish.

5. Below this you will find another option named Maximum usage per coupon(marked as 2 in the above screenshot).

6. Using this option, you can limit the overall usage of the coupon. As an example, I set this value as 100, and the coupon can be used only by 100 users.

7. When a user tries to apply the coupon after the limit has been reached, he will see a message "Coupon limit expired".

8. The message above will appear if the coupon is valid but the maximum limit has been reached.

9. It is always possible to increase the usage limit by editing the Maximum usage per coupon.

After creating a coupon:

1. If you need to set a limit to an already existing coupon, you need to go to Monetization > Coupons. You will be able to see a list of all coupons you have created. You can filter by the date of the coupon created if you can't find all coupons.

2. Select Edit next to the coupon you want to set the limit. Scroll down to the bottom of the page where you can find Maximum usage per user.

3. This option allows you to limit the number of times a coupon can be used by the same user. As an example, I set this value to 2 and the coupon can only be used twice per user.

4. Below this, you will find another option named Maximum usage per coupon.

5. Using this option, you can limit the overall usage of the coupon. As an example, I set this value as 50, and the coupon can be used only by 50 users.

6. When a user tries to apply the coupon after the limit has been reached, he will see a message "Coupon limit expired".

7. You can increase the usage limit by editing the Maximum usage per coupon.

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