Entertainment and discounts/reduced pricing are two things that your viewers are always looking for. When you bundle them up - they would simply love it.
What are TVOD bundles?
TVOD is selling content on a pay-per-view basis. TVOD bundling is grouping related content together into an attractive market offering.
How can you benefit from TVOD bundling?
Say you are renting a movie for $1 and your users buy an average of 4 movies per month. They spend $4 and enjoy 4 of your movies. Now bundle 5 movies for $4.5.
Now they get to watch a movie for $0.9 and you are earning the extra $0.5 - which they would have not spent otherwise.
Moreover, they are spending extra time with your content. This is a great opportunity to steal the time spent with your competitor.
Now let's get into action
How to set up TVOD Bundles
From the Monetization section of the left menu, select TVOD and Manage TVOD Plan
If you are creating a new plan Click on the plus button and define the plan,
To modify an existing plan, click on the Target button below the plan name
Click on the Edit button under the respective plan
Head to the TVOD Distribution Type section
Selecting Individual implies that only one item will be added to the plan
Selecting Bundle implies that multiple items will be grouped into the plan
To add videos to your bundle, select Bundles and scroll down to Allowed Videos. Here you can select the videos that are available on your TVOD Bundle.
Please make sure that the video subscription for the selected videos is marked as TVOD under the Video Library.
Hit the Save button to apply the choices.