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How to select a theme for your streaming service?
How to select a theme for your streaming service?
Anjana avatar
Written by Anjana
Updated over a week ago

Selecting a theme for your streaming service based on your content involves understanding your audience, the type of content you offer, and the overall brand image you want to portray. Here's a step-by-step guide to help you:

  • Analyze Your Content: Take a close look at the type of content available on your streaming service. Consider the genres, topics, and themes present in your movies, TV shows, documentaries, etc.

  • Understand Your Audience: Know who your target audience is and what they are interested in. Consider demographics such as age, gender, location, and interests. Understanding your audience will help you tailor your theme to their preferences.

  • Define Your Brand Identity: Consider the overall brand image you want to portray. Your theme should align with your brand values and messaging. For example, if your streaming service is focused on family-friendly content, your theme should reflect that.

Each theme in Ventuno offers unique advantages and caters to different types of content and audience preferences. Here's an overview of each theme to help you choose

Preview the Theme

  • From the Theme Library section of the left menu select Browse Theme

  • Select the Preview button under each theme

  • View how the theme will look on Web, mobile, and CTV apps by toggling the device icons on the top right

Select the Theme

Based on your analysis, choose the theme that best fits your content, audience, and brand identity. Consider factors such as market trends and competition

Freestar

  • This theme combines elements of both, offering subscription options alongside the ability to rent or purchase individual titles.

  • This theme is suitable for a diverse range of content libraries and can cater to different user preferences.

Here is a sample site built using the Freestar theme

These websites but using this theme, typically have a landing page showcasing premium content or the USP of your streaming service

The layout of show detail pages and video and movie detail pages are designed keeping in mind the SVOD/TVOD model. However, the layouts can be changed based on your preferences

Movflix

  • This theme is designed keeping in mind an AVOD streaming service

  • This theme has ad banners promoting its own content on the home page instead of a separate landing page, as AVOD services want to showcase as much as content possible to the users

Here is a sample site built using the Movflix theme

The layout of show detail pages and video and movie detail pages are designed considering the AVOD monetization model. However, the layouts can be changed based on your preferences

Darkshine

  • This theme mimics the experience of television channels by offering scheduled programming.

  • your users can tune in to live streams or pre-programmed content channels.

  • Your channels can be curated based on genres, themes, or specific interests.

  • This model is best suited if you want your users to have the familiarity of traditional TV viewing but want the convenience of streaming.

Here is a sample site built using the Darkshine theme

Build Your Own Theme

This is best suited if you want to combine the features of different aspects and design your service by using a combination of the various elements. Click here to learn more about custom themes.

Start with a clear plan and design your service

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