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What assets are needed to create a consistent brand image across your website, mobile, and CTV apps?
What assets are needed to create a consistent brand image across your website, mobile, and CTV apps?
S
Written by Support
Updated over a week ago

What are visual assets?

Visual assets refer to the visual elements and design elements that make up a website, mobile, and CRTV apps such as logos, favicons, site images, and other graphical elements.

Why are they important?

Brand Identity:

Assets such as logos and favicons are key to establishing brand identity and creating a strong visual representation of a business. They help visitors quickly recognise a brand and can increase brand awareness.

Aesthetics:

Assets like images and graphics help to make a website look more attractive and engaging, making it more appealing to visitors.

Functionality:

Assets like favicons help users identify a website more easily in their browser tabs or bookmarks, making it easier to navigate.

Consistency:

Using the same assets across multiple marketing materials helps to create a consistent brand image and enhances the overall professional look of a business.

List of Required Assets

We have listed the visual assets that need to be created for your website and apps and detailed their purpose and specifications along with recommended aspect ratios.

⚠️ Note When you see "0" in a field, this means that the dimension can be customized based on the other dimension.

For example, if the app logo width is 0 and the height is 192, the height must be 192 and the most suitable width for that height can be used to create the asset.

Logo

A logo is a symbol or design element that represents your brand. Brand identities are often embodied within a logo, which serves as a visual representation of your brand.

❌ Inconsistent logos weaken your brand's image, making it less memorable and recognizable.

Make sure you design a consistent logo in the below aspect ratios before creating your website and apps

Image

Width

Height

Format

Purpose and Specifications

Aspect Ratio for reference

Logo

500

128

png

Will be used in the website

35:9

App Logo (Pages)

0

384

png

Mobile Apps - Added on the authentication pages

0:1

App Logo (for Header)

0

600

png

for iOS and Android

0:1

App Logo

150

80

png

For Roku - Transparent background with logo

15:8

Top Strip image

1920

135

png

For Roku - The top-strip image will be displayed on the top of each page

128:9

App Logo

480

270

png

For android and fire tv
1 with Transparent background with App name
* Must include app name for app store approval

1 with app icon background with App name
* Must include app name for app store approval

16:9

App Icon

An app icon is a small graphical representation of your app, typically displayed on the user device's home screen or app drawer.

It serves as a visual representation of the app and helps users quickly identify and locate the app on their devices.

πŸ’‘ Many app stores require the app icon to include the app name. To prevent changing your app icon later to meet app store approvals, we recommend designing it with your app name.

Image

Width

Height

Format

Purpose and Specifications

Aspect Ratio for reference

Launcher Icon

192

192

png

Launcher icons that appear on the mobile's Home screen.

1:1

Launcher Rounded-Icon

192

192

png

Rounded edges app icon to support different device models

1:1

App Icon HD

290

218

png

For Roku

4:3

App Icon

108

69

png

For Roku

11:7

App Icon SD

246

140

png

For Roku

7:4

App Icon

480

270

png

* Must include app name for app store approval (for Android and Fire TV)

16:9

Connected TVs allow for more flexibility and interesting visual effects. This means that your app icon is made up of two layers: a foreground layer and a background layer.

1af36983e3677abe.gif

In the above example, the white Android icon is in the foreground layer, while the blue and white grid is in the background layer. The foreground layer is stacked on top of the background layer. A mask, circular mask, in this case, is then applied on top to produce a circular-shaped app icon.

Image

Width

Height

Format

Purpose and Specifications

Aspect Ratio for reference

Launcher Foreground Icon

432

432

png

Android: Transparent background with logo only

1:1

Launcher Background Icon

432

432

png

Android: Only App icon background without logo

1:1

app icon foreground

961

577

PNG

For Apple TV with transparent background

5:3

app icon background

1280

768

PNG

For Apple TV

5:3

Channel Poster

The Channel Poster is the image shown on the Roku OS home screen when your channel is installed and is also used in your Channel Store listing displayed alongside the channel details.

Image

Width

Height

Format

Purpose

Aspect Ratio for reference

Channel Poster for App Store

540

406

png

Roku App store channel poster

4:3

Splash Screen Image

A splash screen image is a visual representation that is displayed briefly when your app is launched. The splash screen is usually displayed while the app is loading in the background, and is designed to provide users with a visual indication that the app is starting.

Splash screens typically include the brand logo, app name, or other graphics. They play a crucial role in creating a positive first impression for users and can help to build brand recognition and brand awareness.

Image

Width

Height

Format

Purpose

Aspect Ratio for reference

Splash screen image FHD

1920

1080

png

Roku

16:9

Splash screen image SD

720

480

png

Roku

3:2

app splash screen

3840

2160

PNG/JPG

Apple TV

16:9

Top Shelf Image

In Apple TV, the top shelf image will be used when the user has placed your app in the top row of the Home screen.

πŸ’‘ This is a great opportunity for added visibility.

Image

Width

Height

Format

Purpose

Aspect Ratio for reference

top shelf image

3840

1440

PNG/JPG

Apple TV

8:3

top shelf wide image

4640

1440

PNG/JPG

Apple TV

29:9

Placeholder Images and image ratios used in multiple areas

A list of common images required

Image

Width

Height

Format

Aspect Ratio for reference

Placeholder 32x9

1920

540

png

32:9

Placeholder 16x9

320

180

png

16:9

Placeholder 4x3

240

180

png

4:3

Placeholder 3x4

180

240

png

3:4

Placeholder 1x1

360

360

png

1:1

Splash Screen Image(CTV)

1920

1080

png

16:9

Splash video(CTV)-optional

1920

1080

16:9

Splash Screen Image

1080

1920

png

5:9

Splash video(Mobile)-optional

1080

1920

5:9

App Icon (Mobile & CTV)

1024

1024

png

1:1

Background Image(for Auth Callout page - Quadrato template only)

1920

1080

png

16:9

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