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Ads.txt and Apps-ads.txt
Ads.txt and Apps-ads.txt

Ads.txt has the ability to stop domain spoofing and arbitrage. But what is it and how does it work?

Anjana avatar
Written by Anjana
Updated over a week ago

What is ads.txt?

Ads.txt is an initiative of the IAB Tech Lab with the goal of combatting ad fraud, particularly domain spoofing and illicit inventory arbitrage.

What is apps-ads.txt?
The issue with ads.txt in mobile apps is that, unlike on the web, there is no simple way to store the list of permitted domain sellers (ads.txt) - there really is no web domain where the file can be kept. So IAB Tech Lab envisioned apps-ads.txt

Did you know that: Although ads.txt revolves around advertising, the ads part is actually an acronym that stands for Authorized Digital Sellers.

How to upload ads.txt and apps-ads.txt through our platform?

  • From the Endpoints section of the left menu, select Responsive Website> Website.

  • Click Basic Info > Asset Details > Ads file & Apps ads file

  • Create a notepad file and add the text shared by the advertiser.

  • If you have more than one advertiser, you can add one advertiser’s ad in one line and the other advertiser in the next line, and so on.

Sample Output:

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